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Best Tips For Scoring Good Marks » The "Apple Pie" Problem
There is sometimes a difficulty
when responders are asked to rate items for which the general level of
approval is high. For example, consider the following scale for rating the
importance of selected curriculum elements:
1) No importance 2) Low importance 3) Moderate importance 4) High
importance
Responders may tend to rate almost every topic or point of view as highly
important, especially if doing so implies professional approbation. Then it
is difficult to separate topics of greatest importance from those of less.