This part deals with the basic characteristics of the questions and it's effect on the respondent. Hence a deep insight has been given as to what kind of questions should be framed so that it is beneficial for both the respondent and the researcher. Following are the guidelines that needs to be followed-

Some questionnaires project the feeling that the author tried to visualize all the possible conversations that might be triggered off after listening to the question. On the contrary there are some questions that give the impression that a committee might have incorporated them, generated by it's members. Such an approach should be avoided as it may lead to such questions that are relevant only to a small proportion of people. This kind of an activity leads to frustration and annoyance on the responders part and resent and take time to answer the questions. Such an attitude might lead to non return of filled questionnaire or inaccurate response. To avoid this kind of a situation one needs some time and effort and is not all that difficult.

The first step towards this effort is that of mental discipline on the part of the question maker and must precisely decide as to what he wants to ask and frame questions accordingly. Peripheral questions should be avoided which are just nice to know. The author must consult the potential customers and colleagues regarding the needful.

The next step is to obtain a feedback from small yet representative sample of potential respondents. This kind of an activity might involve informal, open-ended interviews with several potential responders. It is good to ask the responders to criticize this preliminary version of the questions and in such a manner they would answer the question as if they are research objects. The main objective of such an activity is to determine the relevance of the questions and also to measure the extent of problems that might be faced while obtaining responses. It might be apparent in this kind of an activity that a respondent might be offended by a certain kind of question.

The above mentioned activity should not be mistaken with field trail as a field trial is done which is done under different set of circumstances like when there is substantial uncertainty in areas like, Response rate- if a field trail yields an unsatisfactory desired response rate then the design or the different data gathering procedures must be undertaken.

• Question applicability: Some questions, even after being reviewed might seem unnecessary like, the same answer may be given by many respondents for a same question thus making it irrelevant.
• Question performance: Field trials may also reveal that some questions are defective and also that pairs or sequences of questions might yield responses that are inconsistent from a number of trial responders, thus a need of re framing the question is felt.